About Adele Lund

For more than 30 years I’ve been guiding seniors and families through the maze of long-term care, educating the public on issues that impact older adults and their families, developing sales and marketing plans, and guiding industry sales professionals in the execution of them. Over time I have become accomplished in building a professional network that yields referrals, fruitful collaborations and a better bottom line. In my next chapter, I’m excited to share my expertise and the lessons I’ve learned over a meaningful career. I look forward to helping organizations and individuals narrow in on the practices that will help them more efficiently reach their goals while also finding more purpose in their profession.

I started in the senior housing business at San Camillo Retirement Community in 1987 as a sales and marketing representative. What I initially thought of as a job soon became my calling. I loved interacting with seniors, and I found fulfillment in helping families through significant and often tumultuous life transitions. 

After four years, I took on a similar role at Alexian Village Retirement Community. My time at Alexian only deepened my love for the industry. So often my client relationships morphed into friendships as I proved to be knowledgeable, trustworthy and available whenever needed. 

After seven years, I transitioned to the Laureate Group, the largest provider of senior housing in Southeast Wisconsin. My 22 years at Laureate Group pushed me, challenged me and ultimately forced me to grow in ways I never imagined. Up until that point, I considered myself to be an introvert, yet I became the external face of the company. I built a vast network of service providers, community contacts, and business leaders. Through trial and error, I learned how to turn connections into reliable referral sources, and could deftly determine which sources would prove to be most fruitful. 

As my knowledge and reputation grew, I received more requests to speak to outside groups, such as health care providers, employee resource groups, churches and community organizations. The articles I wrote for the Laureate Group website were being shared across the community. In fact, more than 80 churches, industry professionals, realtors and other community organizations were using my articles for their clients and members. 

As my connections produced leads, and I used my marketing prowess to convert leads into sales, others noticed the impact on the company bottom line as apartments filled. I was tapped to provide sales training to employees across all Laureate Group communities. I helped others understand both the art and science of this business. 

Outside of my company, professionals from all walks of life began asking for my opinions, advice, and mentorship. I discovered I had a knack for helping people get to the heart of their challenges and quickly identify solutions that would produce results. I soon realized how much I enjoyed helping others grow in their practice and find success. Without me realizing it, a seed had been planted that would later grow into Adele Lund Consulting. 

Remember how I mentioned having a gift for creating meaningful connections? One of the best examples is my Realtor, turned referral source, turned business partner, Bruce Nemovitz of Realty Executives. 25 years ago, I contracted Bruce to sell my house. Together we discovered that a partnership would be good for business and good for the seniors we served. He had senior clients who were ready to transition to senior housing, and I had apartments to fill. I knew how to connect with seniors and be considerate of the needs and concerns specific to that generation. Bruce used his considerable talents, bolstered by these insights, to become one of the most successful designated Senior Real Estate Specialists in the country. 

Together, we built a process that would validate and support the experience of seniors as they move from their long time home to a senior community. Through a shared passion for our senior clients and their families, we were able to simplify the process, find the language that would communicate our sincere efforts to guide them along that path, and experience fulfillment as they start the next chapter of their life. Because of the incredible value we found in this partnership, we created Brick-by-Brick, an on-line course and coaching service that teaches Realtors from across the U.S. and Canada to replicate our experience and success. In addition to co-writing the training course, I provide one-on-one coaching to realtors across the country.

I can help you reimagine your business, get to the heart of your challenges and identify the opportunities that will help you reach your goals. It all starts with a simple email or phone call.